Search has split into three battlegrounds — the classic results page, the answer box, and the AI chat window. We build visibility across all three, for businesses anywhere in Canada.
Someone researching a roofer, a clinic or a new pair of boots rarely opens ten blue links anymore. They skim an AI overview, ask ChatGPT directly, or click the one result that actually answers their question. Search Marketing at Performance Spur covers all three, under one strategy instead of three disconnected vendors.
Technical fixes, on-page optimization and link building that raise your organic rankings on Google and Bing across Canadian search results, so paid traffic stops being your only source of leads.
The featured snippet, the People Also Ask box, the voice assistant response — AEO structures your content so search engines can lift a direct answer straight from your site.
AI tools like ChatGPT, Gemini and Copilot are becoming a real research channel. GEO is how we get your business cited and recommended inside those AI-generated answers, not just traditional search results.
We'll audit where you currently show up — and where you're invisible — across Canadian search and AI results.