Questions we actually get asked before signing on.

Performance Spur opened in July 2025, and we don't hide that. What we bring instead is 10+ years of combined, hands-on experience already running these exact campaigns for other businesses — not theory. Best Top Roofing, Pet Canada, and Copper Indian Cuisine all worked with us in our first year and saw measurable results within 30 to 90 days. Ask us for specifics on any of those during your first call.

We review performance monthly, not just at renewal time. If a channel isn't converting, we tell you directly, explain what the data shows, and adjust the strategy — reallocating budget to what's working rather than continuing to run something that isn't. You'll never hear 'give it more time' without a specific reason and a specific change attached to it.

We ask for an initial commitment long enough to let a channel actually generate data — typically a few months, since SEO and organic social need runway that paid media doesn't. Beyond that, we work month to month. Our roofing client originally signed on for a single month because he'd been burned before; we earned the ongoing relationship on results, not a contract clause.

It depends entirely on the channel. Paid media (Google Ads, Meta Ads) can generate leads within days of launch. SEO and organic content typically take 3 to 6 months to show meaningful ranking movement, consistent with how search engines work industry-wide. Our roofing client saw his first qualified leads within 30 days through a combination of paid and local visibility work — we'll give you a realistic timeline for your specific mix during your audit, not an inflated promise.

We work with businesses across Canada. Our agency is based in Brampton, Ontario, but our client roster includes businesses in Alberta and beyond, and our strategies aren't built around any single province's market. Search, social, and paid media work the same way whether your customers are in Red Deer, Edmonton, or the GTA.

We concentrate deeply on two categories — local service businesses (trades, clinics, professional services) and e-commerce brands — because that focus lets us apply proven playbooks instead of learning your category from scratch on your budget. If you're outside those categories, tell us about your business on a call and we'll be upfront about whether we're the right fit.

SEO gets you ranked in traditional search results. AEO (Answer Engine Optimization) gets your content pulled into featured snippets and voice answers. GEO (Generative Engine Optimization) gets you cited inside AI tools like ChatGPT and Gemini when people ask them questions instead of searching. Most businesses don't need all three on day one — we'll recommend where to start based on how your specific customers search.

This is close to word-for-word what our roofing client told us before we started. In that case, the previous work had never been tied to lead volume, and the website itself was working against the marketing. We start every new client relationship with an audit that identifies exactly what's broken — strategy, execution, or the website itself — instead of assuming more of the same approach will suddenly work.

Our core team handles strategy, campaign management, and client communication directly. We're Google Ads Certified, Meta Blueprint Certified, and HubSpot Certified, and we use tools like Semrush, Ahrefs, and GA4 ourselves rather than outsourcing the analysis. You'll always know who's actually working on your account.

Leads, sales, and revenue. Impressions and reach are useful diagnostic numbers, but they don't pay your bills, so they're not what we lead with in reporting. For Pet Canada, the number that mattered was monthly revenue climbing from $8,000 to $30,000 with a 7–9x return on ad spend — that's the kind of number every report is built around.